Micromax launched Canvas Xpress 4G, which comes under cheapest 4G smartphone by the company. It has 5-inch of HD IPS display with Gorilla Glass 3 Protection with 1280×720 pixels. It is powered by 1GHz Quad core processor with Mali 720 GPU. It runs on 2GB of RAM with 16GB of internal storage which is expandable up to 32GB.
The Canvas Xpress 4G sports 8MP rear shooter with LED flash and 2MP front shooter. As name suggest it is 4G LTE compatible smartphone. It runs on Android 5.1 Lollipop and supports dual SIM. It packs with 2000mAh battery.
Commenting on the launch, Vineet Taneja, CEO, Micromax Informatics, said,
We at Micromax are committed to lead the 4G revolution by providing new user experiences and latest technologies at the most attractive price to specification ratio. Our partnership with Flipkart to launch Xpress series of smartphones has been the most successful one. And with the launch of Xpress 4G on Flipkart, we are adding yet another gem to our Xpress series in line with our vision to making 4G accessible to the masses. With the launch of the Canvas Xpress 4G, Micromax has ensured that great specifications with LTE capability is available to everybody at a disruptive price thereby spurring the 4G adoption in the country. The launch reinforces our commitment to leapfrog the consumers’ journey from 2G to 4G and break the organic trend of moving from 2G to 3G and then 3G to 4G.
With the belief that great technology does not come at a price, we already have 13 products under the Micromax brand in our 4G portfolio ranging from 6499/- to 14999/-. We are further looking to ramp up our 4G portfolio and 30% of our smartphones are already 4G capable. With the launch of the Canvas Xpress 4G, Micromax has ensured that great specifications with LTE capability is available to everybody at a disruptive price thereby spurring the 4G adoption in the country.
Ankit Nagori, Chief Business Officer, Flipkart, said,
Micromax has been at the forefront of offering new-age smartphones in the Indian market. We are excited to partner with Micromax once again to launch their most affordable 4G mobile. Today, three of four phones that we sell on Flipkart are 4G phones, denoting 4G’s growing popularity and demand. With this in mind and Xpress-4G’s superior technological capability, we are sure our customers will be delighted with this new offering from Micromax.
The Micromax Canvas Xpress 4G Q413 will be available in Blue colour for Rs. 6,599 and will go on sale exclusively on Flipkart and it will be on open sale. It bundles with double data offer for Airtel customers for 6 months.
Micromax Canvas Xpress 4G Q413 specifications are
Processor: 1GHz Quad-core MediaTek MT6735P
Display: 5-inch HD IPS with Gorilla Glass 3 protection, 1280×720 pixels
RAM: 2GB DDR3
Memory: 16GB internal, expandable up to 32GB with microSD
Camera: Rear 8MP with LED Flash, OmniVision sensor/ Front 2MP