Fujifilm India Pvt Ltd., today, announced the launch of its first ever Hybrid Instant Camera – Instax Square SQ10 with the new square format film “instax SQUARE Film”. They also introduced four new mirrorless premium cameras – XT20, X100F, XA10 and XA3. All the newly launched products will be available in early July 2017.
The SQ10 is the first hybrid camera – analog and digital which provides the best of both worlds. It is equipped with a digital image sensor and digital image processing technology, enabling greatly improved photographic image quality and image editing/processing before printing. The all new Hybrid Instant Camera SQ 10 allow users to add a creative edge to the pictures and is priced at Rs.22, 999/-.
Commenting on the occasion, Mr. Yasunobu Nishiyama, Managing Director, Fujifilm India Pvt. Ltd. Said, “We are very excited to present a range of new products from our Instax and X Series. The SQ10 was developed keeping in mind the needs of our customers wanting to capture moments in square format and also have more options in terms of image editing/ processing. We certainly hope that this camera will be applauded and loved by photography enthusiasts and will receive the same success as the other instax range of cameras. Our X-series on the other hand, has always been a game changer ever since it was first launched and we do hope that our new offerings will make their mark in the Indian Market.”
To strengthen its position in the mirrorless premium camera segment, Fujifilm added four new cameras to its flagship X series with the launch of XT20, X100F, XA10 and XA3.
In the X-Series, the first addition to the line-up is the X-T20 – a mirrorless interchangeable lens camera which comes with a 24.3 megapixel sensor APS-C sized X-Trans TM CMOS III sensor and X-Processor Pro image processing engine supporting 4K video in addition. The XT20 is Priced at Rs. 79,999/- (Body Only).
X-100F, it is the latest premium compact digital camera, featuring the unique Advanced Hybrid Viewfinder. The new X100F features the 24.3MP X-Trans™ CMOS III, an APS-C sensor with no low-pass filter boasting high performance. The Fujifilm X-100F is priced at Rs.114,999/- and is available in two colors i.e silver and black.
X-A10 combines with a 16.3 megapixel APS-C sensor, combined with the FUJINON lenses. The rear LCD employs the slide-and-tilt mechanism so that it is tilted 180 degrees for capturing self-portraits. The Fujifilm X-100F is priced at Rs. 42,999/-.
The other latest addition to the X-series family is the X-A3. It features an LCD screen that is not blocked by the camera when tilted even by 180 degrees. The X-A3 combines a newly-developed 24.2 megapixel APS-C sensor to achieve Fujifilm’s excellent photo quality. The LCD on the rear uses a touchscreen to enable “Touch AF,” “Touch Shoot” and “Touch Zoom,” in which you use the pinch-out finger gesture to use a prime lens as if it is a zoom lens. The Fujifilm X-A3 Kit is priced at Rs. 51,700/-