Game based on Values!
Gamaya, a California based video game, has launched in India with the name of Gamaya legends. A game based on the world’s one of the epics Ramayana. Unlike other games Gamaya comes with a blend of virtual as well as real world. It comes with the toys beautifully crafted which are the physical manifestos of the virtual avatars. When the toys will be placed in the gaming console it will activate the characters in in the game.
Elaborating on the launch, Narayanan Vaidyanathan, CEO, Gamaya commented, [notification type=”notification_info” ] “The evolution of the gaming and toys segment was a natural occurrence, considering the discerning demands of kids today. With the tradition of storytelling slowly phasing out, and innumerable gaming gizmos taking over, this is an effort to connect today’s kids with their cultural ethos through a medium most preferred by them and one they can instantly relate to. Through a series of story videos to be broadcast on television, to a range of interactive video games using the characters from the greatest epic Ramayana, Gamaya seeks to rekindle an interest in these stories.”[/notification]
The physical toys are made up of premium materials and they are aesthetically crafted as well. These physical toys are based on the characters will allow the children to indulge their imagination while playing.
The launch is in correspondence to the ever growing toy market. Gaming and Toys today are becoming a serious business, with the global annual toy sales approaching $90 billion. With connectivity becoming an industry fad, vendors are hopeful that this combination of tech and toys could expand their market even further.
The game is priced at Rs. 6,249 and is available for a promotional price of Rs. 3,499 for a limited period.
