HOOQ, the newest and the first of Asia’s video-on-demand service is launched in India. Its service will be started from June for just INR 199 per month. It is a joint venture between Singtel, Sony Pictures Television and Warner Bros., offering unlimited online streaming access and an offline viewing option for the customers to enjoy the top Hollywood and Indian movie and television content, via any device including computers, smartphones, tablets and Android set-top boxes. Customer can access to the service via www.hooq.tv and can watch the video of their choices as per their subscriptions.
Mr Peter Bithos, HOOQ Chief Executive Officer, said,
‘We are very excited to bring to Indian consumers the ultimate ad-free video-on-demand service at an amazingly low price. HOOQ will offer India the largest and best catalogue of Hollywood and Indian content of any service available today. Our ambition is to always bring the best experience with no compromises. We’ve built our service knowing the constraints and infrastructure issues faced by customers every day. We have designed our service specifically for the challenges of India and other countries like it. HOOQ offers features to ensure you enjoy an uninterrupted viewing experience; including a custom setting for your quality preference, a bandwidth indicator to assess your internet connectivity and adaptive streaming to maximise available bandwidth.’
Customer’s Advantage: Extensive Hollywood and local Indian content
More than 5,000 Hollywood movies and television series and TV shows.
Including titles from Sony, Warner Bros., Disney, DreamWorks, and Miramax such as Harry Potter, Spider-Man, Iron Man, Pulp Fiction, and TV series such as Nikita, The Shield, Friends, Lost and Grey’s Anatomy.
Range of over 10,000 Indian film and TV favourites.
Partnered with the country’s top studios, including YRF, UTV Disney, Rajshri, Reliance, Shemaroo, Sri Balaji, AP International, Whacked out Media and over 50 other studios.
What participating companies say about this?
Mr Samba Natarajan, Singtel CEO, Group Digital Life, said,
‘The growing interconnectivity and rapid adoption of smart devices present a great opportunity to enhance the way people live, work and play in Asia. With HOOQ, we want to revolutionize entertainment for our customers. Our unique Telco assets and our partnership with Sony Pictures Television and Warner Bros. will position HOOQ to become the largest over-the-top video service in the region.’
Mr. George Chien, Executive Vice President, Networks at Sony Pictures Television, said,
‘We share the excitement of offering entertainment fans across Asia access to high quality video services directly to their mobile devices. HOOQ provides a unique combination of Hollywood and local favourites while providing a high-quality viewing experience they’ve come to expect in today’s digital world.’
Mr. Anuraj Goonetilleke, Vice President Corporate Business Development and Strategy at Warner Bros. said,
‘We’re very excited about the launch of our joint video-on-demand business across Asia, starting with the Philippines, Thailand and now in India. Providing world-class content to Asia’s entertainment fans will meet a voracious appetite for new and classic videos and TV episodes on-demand.’