Micromax announced Canvas Fire 4G few days ago. The Micromax Canvas Blade 4G comes with 4.5-inch FWVGA display, 5MP rear camera and 2MP front camera, Android 5.1 Lollipop and Dual SIM support. The Micromax Canvas Play 4G comes with 5.5-inch HD display, 13MP rear camera and 5MP front camera, Android 5.1 Lollipop. All these smartphones support 4G LTE connectivity.
Commenting on the launch, Shubhajit Sen, CMO, Micromax Informatics, said,
We at Micromax are committed to lead the 4G revolution by providing new user experiences and latest technologies at the most accessible price points. With the roll out of the 4G networks across 296 cities and more cities by December this year, we expect this to surge a shift from 3G to 4G as well 2G to 4G in under-penetrated markets. Our 4G smartphone launches are well timed with the 4G technology evolution and rollout to ensure our consumers use mobile internet for not just entertainment but also for work while at home or on the go. Over the due course of time our entire Canvas range of smartphones will be upgraded to 4G.
We would want to stay true to brand’s positioning of ‘Democratizing Technology’ and help in ‘Massification of 4G’ providing the access of 4G to all with our range of smartphones starting INR 6999/- to 10999/-. We are further looking to expand our LTE range and will be launching 5 to 6 more 4G enabled smartphones at various price points by the end of 2015 leveraging both online and offline channels.
The Micromax Canvas Blaze 4G Q400 and Canvas Fire 4G will be available for Rs. 6,999, each. The Micromax Canvas Play 4G will go on sale for Rs. 12,499. All the smartphone comes with double 4G data offer for Airtel customers for 6 months.