Micromax on 4G rampage!

Micromax Canvas Blaze 4GMicromax announced Canvas Fire 4G few days ago. The Micromax Canvas Blade 4G comes with 4.5-inch FWVGA display, 5MP rear camera and 2MP front camera, Android 5.1 Lollipop and Dual SIM support. The Micromax Canvas Play 4G comes with 5.5-inch HD display, 13MP rear camera and 5MP front camera, Android 5.1 Lollipop. All these smartphones support 4G LTE connectivity.

Commenting on the launch, Shubhajit Sen, CMO, Micromax Informatics, said,

[notification type=”notification_info” ]We at Micromax are committed to lead the 4G revolution by providing new user experiences and latest technologies at the most accessible price points. With the roll out of the 4G networks across 296 cities and more cities by December this year, we expect this to surge a shift from 3G to 4G as well 2G to 4G in under-penetrated markets. Our 4G smartphone launches are well timed with the 4G technology evolution and rollout to ensure our consumers use mobile internet for not just entertainment but also for work while at home or on the go. Over the due course of time our entire Canvas range of smartphones will be upgraded to 4G.

We would want to stay true to brand’s positioning of ‘Democratizing Technology’ and help in ‘Massification of 4G’ providing the access of 4G to all with our range of smartphones starting INR 6999/- to 10999/-. We are further looking to expand our LTE range and will be launching 5 to 6 more 4G enabled smartphones at various price points by the end of 2015 leveraging both online and offline channels.[/notification]

The Micromax Canvas Blaze 4G Q400 and Canvas Fire 4G will be available for Rs. 6,999, each. The Micromax Canvas Play 4G will go on sale for Rs. 12,499. All the smartphone comes with double 4G data offer for Airtel customers for 6 months.

Micromax Canvas Blaze 4G Q400 specifications are

  • Processor: 1.1GHz quad-core Qualcomm Snapdragon 210 (MSM8909)
  • GPU: Adreno 304
  • Display: 4.5-inch FWVGA IPS with 854×480 pixels
  • RAM: 1GB DDR3
  • Memory: 8GB internal, expandable up to 32GB microSD
  • Camera: Rear 5MP auto focus with LED Flash/ Front 2MP
  • OS: Android 5.1 Lollipop
  • SIM: Dual
  • Camera: Rear 5MP auto focus with LED Flash/ Front 2MP
  • Connectivity: 4G LTE / 3G HSPA+, WiFi 802.11 b/g/n, Bluetooth 4.0, GPS
  • Battery: 2000mAh Micromax Canvas Fire 4G

Micromax Canvas Fire 4G specifications are

  • Processor: 1GHz quad-core MediaTek MT6735M 64-bit
  • GPU: Mali-T720
  • Display: 4.5-inch FWVGA IPS with 854×480 pixels
  • RAM: 1GB
  • Memory: 8GB internal, expandable up to 32GB microSD
  • Camera: Rear 5MP auto focus with LED Flash/ Front 2MP
  • OS: Android 5.1 Lollipop
  • SIM: Dual
  • Connectivity: 4G LTE / 3G HSPA+, WiFi 802.11 b/g/n, Bluetooth 4.0, GPS
  • Battery: 1850mAh Micromax Canvas Play 4G

Micromax Canvas Play 4G specifications are

  • Processor: 1.2GHz quad-core Snapdragon 410
  • Display: 5.5-inch HD IPS with Corning Gorilla Glass 3 protection, 1280×720 pixels
  • RAM: 2GB
  • Memory: 16GB internal, expandable up to 32GB microSD
  • Camera: Rear 13MP auto focus with LED Flash/ Front 5MP
  • OS: Android 5.1 Lollipop
  • SIM: Dual
  • Connectivity: 4G LTE / 3G HSPA+, WiFi 802.11 b/g/n, Bluetooth 4.0, GPS
  • Battery: 2820mAh