Micromax launched Canvas Mega 2, which is successor of Canvas Mega launched last year. It has 6-inch qHD display with 960×540 pixels. It is powered by 1.3GHz quad core processor. It runs on Android 5.0 Lollipop out of the box. It sports with 8MP rear camera with LED Flash and 5MP front camera. It comes with 4G connectivity and dual SIM support. It packs with 3000mAh battery.
Commenting on the launch Shubhajit Sen, Chief Marketing Officer, Micromax Informatics said,
With the proliferation of 3G and 4G networks, the mobile video traffic is expected to grow at a CAGR of 88% between 2014 and 2019. Mobile gaming is another big area of growth with user base likely to reach 320 million by 2020 (source: statista) from the current 180 million. This has led to the phablet category’s phenomenal growth of 190% in 2015 over previous years. We believe, there will be further rise of mobile internet and persistent increase in demand for larger screens and video consumption. Micromax spotted these trends early on with its super successful Doodle series and now furthering it with Mega series by offering consumers various large screen smartphones options to provide an immersive internet and entertainment experience.
With the launch of Canvas Mega 2, we will surely drive the value for money phablet category in the country by addressing major consumer pain points of better viewing experience and more productivity on-the-go at disruptive price points. With the cricketing season on its roll, the new smartphone will be a true haven for the sports aficionados in the country as they will be able to consume best quality cricket viewing experience on the move.
The Micromax Canvas Mega 2 will be coming in Black colour for Rs. 7,999.
Micromax Canvas Mega 2 specifications are
Processor: 1.3GHz Quad-Core
Display: 6-inch qHD IPS with 960×540 pixels
Memory: 8GB internal, expandable up to 32GB microSD
Camera: Rear 8MP auto focus with LED flash/ Front 5MP