Micromax comes with two new devices!

Micromax Canvas Unite 4Micromax launched Canvas Unite 4 and Canvas Unite 4 Pro in the Canvas Unite series. Both comes with Indus OS 2.0 which supports 12 regional languages and 6 text-to-speech Indian languages which are Hindi, Tamil, Malayalam, Marathi, Bengali and Telugu. This all will work on WhatsApp, SMS, and browser. Both smartphones are with 4G LTE connectivity, 5-inch HD display, 8MP rear camera and 5MP front camera with fingerprint sensor.

Shubhajit Sen, Chief Marketing Officer, Micromax Informatics said,

[notification type=”notification_info” ]We at Micromax believe that the key levers of smartphone category growth are regional language, big screen size, 4G, online and mid premium segment. Regional language support is the most overlooked with Micromax being a pioneer in bringing language smartphones to the country with its Unite series. Basis our research, we found that consumers don’t upgrade because of lack of convenience and language inhibitions, contrary to the popular belief of price being the biggest barrier for most of the people wanting to upgrade from feature phones to smartphones. To address this challenge, we partnered with Indus OS to take a lead in breaking the language barrier and provide users the best localized smartphone experience.

With the launch of the new Unite 4 and Unite 4 pro we are all set to yet again break down the adoption barriers by bringing together an ecosystem of device, services, local language and internet. The launch is ably supported by a powerful 360 degree marketing campaign on the theme of ‘Angrezipanti ko Dikhao Angootha’.[/notification]

The Micromax Canvas Unite 4 will be available in Champagne Gold, Grey and Silver colours for Rs. 6,999 and go on sale through retail stores. The Canvas Unite 4 Pro will be coming in Champagne Gold colour for Rs. 7,499 and will be exclusive on Snapdeal.

Micromax Canvas Unite 4 specifications are

  • Processor: 1GHz Quad-core MediaTek MT6735P
  • GPU: Mali-T720
  • Display: 5-inch HD IPS, 1280×720 pixels
  • RAM: 1GB DDR3
  • Memory: 8GB internal expandable up to 64GB with microSD
  • Camera: Rear 8MP with LED Flash/ Front 5MP with LED flash
  • OS: Android 6.0 Marshmallow based Indus OS 2.0
  • SIM: Dual
  • Connectivity: 4G LTE, Wi-Fi 802.11 b/g/n, Bluetooth 4.0, GPS
  • Battery: 2500mAh

Micromax Canvas Unite 4 ProMicromax Canvas Unite 4 Pro specifications are

  • Processor: 1.3GHz Quad-core Spreadtrum SC9832
  • Display: 5-inch HD IPS, 1280×720 pixels
  • RAM: 2GB DDR3
  • Memory: 16GB internal, expandable up to 32GB with microSD
  • Camera: Rear 8MP with LED Flash/ Front 5MP
  • OS: Android 5.1 Lollipop based Indus OS 2.0, upgradable to Android 6.0 Marshmallow
  • SIM: Dual
  • Connectivity: 4G LTE, Wi-Fi 802.11 b/g/n, Bluetooth 4.0, GPS
  • Battery: 3900mAh