Micromax’s YU launched its first smartphone YUREKA. The smartphone comes with 5.5-inch IPS display with Gorilla Glass 3 protection, 1280×720 pixels. It packs with 1.5GHz Octa core 64-bit Qualcomm Snapdragon 615 processor powered by Adreno 405 GPU.
It sports 13MP rear shooter with LED Flash, 5P lenses, Sony Exmor RS IMX135 sensor, f/2.2 aperture, 1080p at 30fps, 720p slow motion at 60fps. And 5MP front shooter, OmniVision 5648 sensor, 4P lenses, 71-degree wide viewing angle. It runs on CyanogenMod OS 11 based on Android 4.4 KitKat. It has 2GB of RAM with 16GB of internal storage which is expandable up to 32GB. It is a dual SIM smartphone. Connectivity options include 4G LTE Cat 4, 3G HSPA+, Wi-Fi 802.11 b/g/n, Bluetooth 4.0 and GPS. It packs with 2500mAh battery.
Unveiling the new brand, Rahul Sharma said,
The future is moving from an app driven experience to a services drive experience and YU in partnership with Cyanogen is a platform that is going to lead that transformation. We will work directly with developers’ community and brands to build services right on the OS layer and offer a differentiated consumer experience. We are creating a global platform for Indian app developers to rise at the world stage. For YU, services will be the core focus which would be ably supported by hardware partners like Qualcomm to offer a seamless and customised experience through our devices and services. We are together committed to challenge the limits of possibility and create a new world.
Kirt McMaster, CEO of Cyanogen, said,
We’re thrilled to bring to India our vision of the next generation mobile experience. India is the fastest growing smartphone market and we are excited to partner with YU, a brand with a deep understanding of Indian consumers. We will deliver a groundbreaking software experience in the form of intuitive, powerful and highly customized devices, beginning with YUREKA.
Amit Agarwal, Country Manager and VP, Amazon India said,
We are very excited to partner with YU and offer our customers across India an exclusive, easy & convenient access to the revolutionary YUREKA. This builds into to our vision of offering customers in India a unique and wide selection of products on our platform and delighting them each time they shop with us.
The YU YUREKA will be available in Moonstone Grey colour for Rs. 8,999 on Amazon.in. The registrations will start on December 19th at 2PM. It goes on sale in the second week of January 2015. The leather cover and tempered glass are the current accessories. It has unlockable boot loader and warranty will be covered even if the phone is rooted. It will also release kernel source code. It offers free repair or replacement at doorstep.