Misfit launched Misfit Shine, Misfit Flash and Misfit Link in India today. All of them are fitness trackers and water resistant, compatible with iOS and Android. Misfit Shine, Misfit Flash and Misfit Link are going for sale only on Snapdeal.
Christy Le, Misfit CFO and COO, said,
“India is one of the fastest growing markets for consumer technology worldwide and is a hotspot of new tech and trends. We’re excited to share our products with this growing, enthusiastic, and tech-savvy audience.”
Speaking about the partnership with Misfit, Rohit Bansal, Co-Founder, Snapdeal said,
“We are excited to partner with Misfit, a global leader in the wearables segment. With more and more people becoming fitness conscious, India as a market presents a tremendous opportunity for a consumer focused brand like Misfit. We look forward to working with the Misfit team and take their offerings to our customers in 5000+ towns and cities across the country. We are confident that their entry in India will be a big success.”
Misfit Shine Fitness and Sleep Monitor is an elegant, all-metal activity and sleep tracker that is wearable anywhere and automatically measures steps, calories, distance, and light and deep sleep. Misfit Shine lets users track walking, running, cycling, football, swimming, dance, and more. Users double tap the face of Shine’s sleek metal body to see progress toward their daily activity goal, and sync with the Misfit app to see more data and connect with friends. Available for Rs. 5499, Shine is compatible with a variety of stylish accessories including a luxe leather band and a polished necklace, Bloom.
Misfit Flash Fitness and Sleep Monitor tracks the same activity and sleep metrics as Shine but is crafted out of a special soft-touch plastic and comes in a variety of bright color options. Users press on Flash’s face to view progress or to enable one of Flash’s smart button features, like messaging friends or starting a playlist. Flash is wearable anywhere with a sport band or clasp and is available for only ₹2499.
Misfit Link Activity Monitor and Smart Button is an easy-to-use smart button that gives users even more ways to connect with the world around them. Use Misfit Link to take a selfie with your phone camera app, control your music, or advance slides in a presentation, among other functions. At ₹1999, Flash Link is the lowest-priced multifunctional and modular wearable product on the market.