Samsung brings new Citizenship Campaign – ‘Dreams Become Bigger when People and Technology Come Together’

New TVC by Samsung!

samsung-smart-class-filmSamsung India brings a new TVC and Digital campaign ‘Samsung Smart Class’, which the engaging and emotional success story of a young village boy, Sadanand Ugale, who secured a study trip to Australia from Jawahar Navodaya Vidyalaya in Aurangabad, Maharashtra.

Ranjivjit Singh, Chief Marketing Officer, Samsung India,

[notification type=”notification_info” ]”Samsung Smart Class aims to bridge the digital divide between rural and urban India. The response to the campaign video has been phenomenal. It showcases the transformation in the life of a young village boy because of Samsung Smart Class and it is heartwarming that students from rural India are now becoming front runners of digital India. We have been running Samsung Smart Class in Jawahar Navodaya Vidyalaya as a CSR initiative since 2013. Over 2 lakh students have been introduced to modern learning with the help of latest technology, helping them to dream bigger. And this is only one of the many stories that has emerged from the Smart Class initiative.”[/notification]

Sagar Mahabaleshwarkar, Chief Creative Officer, Cheil India said,

[notification type=”notification_info” ]“Samsung India has been running a successful CSR programme for the past many years. As the the efforts started showing results, Cheil India was tasked to develop a campaign for the same. Because the project is so dear to Samsung India, a thorough, consultative process ensued over the next six months. A considerable team was put on the job. And what has emerged is an emotional story that was inspired by the achievements of a real life hero, Sadanand Ugale.”[/notification]

Tarvinderjit Singh, Executive Creative Director, Cheil India said,

[notification type=”notification_info” ]“Writing this script was an exercise in balance. I had to keep in mind that this was a story inspired by someone real yet my pen had to deliver enough drama to make for engaged viewing. Once I achieved that harmony, the same discipline was asked of production. Going by the generous reception that the film has received it seems that our mad collaboration with Bob, Good Morning Films, Shanker Raman, Subhajit Mukherjee and Piyush Misra has come good.”[/notification]

Vivin Mitra
Vivin Mitra
Vivin is my Real name. I like to play with Gadgets , Twitter is timepass and Facebook is my Orkut, Photography is my new passion, Movie-holic, I am Android supporter, Indian by birth

Latest articles

Video
Video thumbnail
Reaching New Heights: Unboxing the Crossbeats Everest Smartwatch
18:05
Video thumbnail
On-the-Go Battle Royale: Call of Duty Warzone Mobile Gameplay Review
16:15
Video thumbnail
Bold in Orange: CMF Neckband Pro Unboxing & Impressions
06:25
Video thumbnail
Orange You Curious? Unboxing and Reviewing the CMF Ear Buds in Tangy Orange
08:19
Video thumbnail
The Apex of Wireless Earbuds: Sony WF-1000XM5 Earbuds Review
08:01
Video thumbnail
Lenovo's Latest Marvel: Tab P12 - Unboxing and Feature Showcase
13:36
Video thumbnail
First Look at Tecno POP 8 (Mystery White) : Unboxing & Impressions | Best Budget Smartphone?
11:36
Video thumbnail
First Look at Titan Smart Traveller: Unboxing and Quick Review
15:44
Video thumbnail
First Peek: Crossbeats Ignite Nexus Smartwatch Unboxing Adventure | Smartwatch with ChatGPT
18:53
Video thumbnail
Lenovo Tab M9 Unboxing & Review: Your Perfect Budget Tablet?
13:16
Video thumbnail
The Ultimate Blend of Style and Substance: Lenovo Yoga 7i (14IRL8) Review
10:24
Video thumbnail
Unveiling the Crossbeats Aura: A First Look and Initial Experience | Best Smartwatch Under 3500?
12:44
Video thumbnail
Tecno POVA 5 Pro 5G: Pushing Boundaries - Comprehensive Review
18:24
Video thumbnail
Sony LinkBuds S (Earth Blue): Elevating Your Audio Experience with 5 Cutting-Edge Features
10:16
Video thumbnail
AceFast Crystal (2) T8 Unboxing: Stylish Design Meets Exceptional Sound - Review | TWS under 6000
09:11
Video thumbnail
Sleek Sophistication: Discovering the Power of the ASUS ZenBook S13 OLED
11:30
Video thumbnail
Experience Audio Freedom: Fastrack FPods FZ100 Unboxing and Features Demystified
07:10
Video thumbnail
Fastrack Revoltt FR1 Pro: Unboxing, Features, and Hands-On BT Calling Demo
15:09
Video thumbnail
Unveiling the Powerhouse: ASUS Vivobook S15 OLED (S5504) - Features & Gaming Showcase
12:20
Video thumbnail
Sunbird Messaging App: iMessage Setup and Live Demo for Android Smartphone Users
10:38

Related articles

Leave a reply

Please enter your comment!
Please enter your name here