Samsung Electronics Co. Ltd. today announced an investment of INR 4,915 crore in India. Samsung’s investment reconfirms its commitment to ‘Make in India’ and ‘Make for India’ and to the state of Uttar Pradesh. The investment will be used to add fresh capacity at Samsung’s Noida plant, where the Company manufactures smartphones, refrigerators and flat panel televisions.

The expansion of the Noida plant on an additional 35 acres of land adjacent to the current facility will double the production capacity of both mobile phones and refrigerators, further consolidating Samsung’s leadership in the mobile phones and consumer electronics segments.

The expansion of the plant will act as a catalyst for the development of a robust electronics manufacturing ecosystem and is expected to generate thousands of new jobs, both direct and indirect, across the country. Samsung prides itself in being a key pillar of the Government’s ‘Make in India’ and ‘Digital India’ initiatives.

Mr. HC Hong, President and CEO, Samsung Southwest Asia, said, “This new investment of INR 4,915 crore is a testament to our continuing commitment to ‘Make in India’ and to Uttar Pradesh, which has been our partner right from the day Samsung’s journey in India began. Steadfast support from the state and local authorities in Noida has helped make our vision of ‘Make for India’ a reality. Today, on the back of the Digital India movement led by millions of young Indians, we are witnessing a rise in adoption of electronic devices, smart appliances and mobile phones. A bigger manufacturing plant will help us cater to the growing demand for Samsung products across the country.”

As a market leader, Samsung continues to provide cutting edge technology and enriching experiences for customers from the Noida plant, with a large ecosystem of suppliers in the National Capital Region and partners across the country.

Samsung has set new benchmarks in innovation-led manufacturing and consumer marketing, and established itself as a truly national brand. It has effectively consolidated its position in India with two factories—in Noida and Sriperumbudur, Tamil Nadu, five R&D centres and one design centre in Noida, employing over 70,000 people and expanding its network to over 1.5 lakh retail outlets. It has also launched service vans to provide timely and quality customer service to consumers across rural India, expanding its network to over 3,000 service points.