Sony expands its RX family portfolio

RX 10IIISony launch RX10 III (DSC-RX10M3), which comes with 25x super-telephoto zoom lens with an incredible focal range of 24-600mm and silent shutter capability. It comes with 20.1MP 1.0 stacked sensor, zoom lens, and BIONZ X processor. It can also shoot up to 4K video.

This camera is made especially for photographers and videographers who want to shoot fast moving, faraway subjects such as sports events, concerts or wildlife. For ultra telephoto lens stacked with CMOS image sensor, the RX10 III delivers new imaging experiences such as super slow-motion video capture at up to 1000 fps. It has fast AF and can lock the focus on the subject within 0.09 seconds.

RX 10 IIIThe RX10 III has a ZEISS Vario-Sonnar T lens covering 24-600mm (25x Optical magnification) focal range, can take wide scenery shots to capture sorts events or bird photography. The optical design contains the sophisticated advanced aspherical (AA) lens. The ISO sensitivity range around 64 – 12800, with low noise, even at high sensitivity settings. With shutter speeds as fast as 1/32000 second, the electronic shutter performs comparably to mechanical shutters that don’t distort images.

The Cyber-Shot RX10 III will go on sale from April 29, 2016 for Rs. 114,990.