2nd Edition of Gaming started by Mountain Dew!
Mountain Dew announced 2nd Edition of Dew Area. This is after the first success they got in 2016 with 75000 gamers across the country and one of the largest gaming championship ever in history of India. This time it will be bigger and better, as it is eyeing on over 1.5 lakh participants to join. Dew Arena is a reiteration of its commitment to gaming and e-sports in India.
It will be a 6 month unique championship where the winner will be on Mountain Dew bottle, INR 20 Lakh as cash prize. Mountain Dew will start the journey with gaming truck which will go to 300 locations and across 125 cities in 11 states. The games that will be played online are Counter Strike and DOTA 2, On-groundwith Rocket League and Street Fighter 5 and on Android with Warrior Prince.This year Virtual Reality Zones will be introduced in the Gaming Trucks for experience.
Naseeb Puri, Associate Director, Mountain Dew, PepsiCo India said,
[notification type=”notification_info” ]“Mountain Dew’s brand philosophy has always been about celebrating real heroes and all our programmes have always been rooted in strong consumer insights. Our consumer research on gaming showed that Gamers seek recognition and fame and Dew Arena is our way of celebrating these real life heroes like never before. We are delighted to have on board two very strong partners in ESL India and ASUS who bring in immense credibility and expertise in taking forward our vision of Esports that truly seeks to massify Gaming in India.”[/notification]
Akshat Rathee, MD – ESL India, said,
[notification type=”notification_info” ]”Dew Arena is one of the properties that show what can happen when things are done keeping the extremely passionate community in mind. In the short time of a year it has become THE Esports cup to be part of. If you add the gaming activations done in over 300 cities, it is the largest gaming related activity in the world for ESL. It truly takes gaming to the masses. We as ESL India are extremely proud of the work we have done with the Mountain Dew team and 2017 will set the perfect springboard for the future of Dew Arena.”[/notification]
Vinay Shetty, Asus Regional Director – Component Business, India and South Asia, said,
[notification type=”notification_info” ]“Our association with PepsiCo India, India’s largest beverage makers is a firm step in a direction to reinforce our position as industry leaders in PC Gaming. Owing to last year’s edition of ‘Dew Arena’, we are excited to be part of this unique project. With the help and expertise of PepsiCo India, we hope to reach out to a wider audience and give them an opportunity to play on the industry’s best gaming PC’s. This relationship represents a powerful opportunity for us to expand our presence.”[/notification]
