Mobile advertising revolution now in APAC!
On November 11, 2014, Vdopia the global leader in buying selling platform for online and mobile video advertising has launched its portfolio for the APAC region. The new marketplace product, called ‘Chocolate’, is built from the ground up solely for mobile video advertising. It is designed for brand marketers and demand partners who want a highly functional marketplace platform that offers top quality mobile video inventory at significant scale with complete transparency. Chocolate is being launched with a potential audience reach of more than 200 million unique users globally.
As per Vdopia the immense digital market is not divided digitally but programmatically. The platform provided ‘Chocolate’ is first of its kind in India where programmatic buying of videos can be done. All the conventional markets have been eventually shifting to the digital world for more real time and seamlessly fast experience…like the share markets did before a long time from now. The platform ‘Chocolate’ has various features that have already been attracting a lot of users in the North American region. Vdopia has roped in about 10000 websites for the reach wanted by the advertisers and other customers. The platform also facilitates an easy display of relevant information like the reach and pricing in real time which can be a turn on for a lot of advertisers which want instant results. All the relevant data and information are completely kept transparent so that there is absolutely no sense of doubt among the advertisers. Chocolate also has in built features and protocol for protection of brand. No stone is left unturned to keep brand safety intact. Protocols to prevent gambling in this platform also have been developed and well-functioning. The app is also integrated with the vdo format which functions very well in html5 websites. The ads under this format also adapt according to the type of smartphone, the OS and the browser. The format also facilitates compression of data to run smoothly in low speeds. The app has all in built functions to measure the exact reach exactly like TRP for television. The app will immensely help the publishers, developers and advertisers for developing their businesses. As per Vdopia the latest research shows that there are 200 million unique visitors on their collaborated 10000 websites. The research also suggests that 26 percent of growth is expected only from the APAC region. For the next 12 months the growth percentage of this particular may be between 40 to 59 percent which is a very significant number. The figures also suggest 3.6 billion daily ad requests in this segment.
Excited about the launch Mr. Saurabh Bhatia ,CEO Vdopia, quoted
[notification type=”notification_info” ]Vdopia has constantly delivered excellent video ad campaigns for top brands in APAC. With more than 10,000+ mobile sites and apps globally, we are excited to support brands and publishers to deliver amazing ad experience in a more efficient manner, with Chocolate, we’re providing an automated, scalable solution for advertisers to further take control of their campaigns; advertise on mobile with a high ROI; and generate more loyal customers. Chocolate is positioned to capitalize on macro trends including moves into programmatic and the emergence of mobile native advertising.[/notification]
The app is available across all platforms. The integration with all sorts of popular mobile OS is very well done.
