Amazon today brings India’s first celebrity legendary icon of Indian cinema – Mr. Amitabh Bachchan voice feature on Alexa. Indian customers can choose Amitabh’s voice to their Alexa experience in Echo devices or by pressing the mic icon on the Amazon shopping app (Android only) for an introductory price of INR 149 for one year. Just say “Alexa, introduce me to Amitabh Bachchan” to start the purchase and interact.
Customers can also enjoy the handpicked original and specially curated content by Mr. Amitabh Bachchan which includes stories from his life, a selection of poems by his father, tongue twisters, motivational quotes, and more. Additional to this customers can get unique and entertaining content, customers can also ask for music, set alarms and get weather updates in Amit ji’s voice. For other tasks like shopping, general information, routines, smart home control, skills, and more, there’s Alexa.
Mr. Amitabh Bachchan, said “Working with Amazon to introduce my voice on Alexa was a new experience in bringing together the magic of voice technology and artistic creativity. I am excited that my well-wishers can now interact with me via this new medium, and looking forward to hear how they feel about this.”
Try few commands
“Amit ji, play songs from Kabhi Kabhi” or “Amitji, Sholay ke gaane bajaiye”
“Amit ji, tell us a funny story” to hear some fun behind-the-scenes info
“Amit ji, koi kavita sunaiye” or “Amit ji, recite Madhushala” – Immerse yourself in the world of poetry
“Amit ji, it’s my birthday” – Add a special touch to birthday celebrations with greetings
“Amit ji for the weather, wish him good morning and more
Puneesh Kumar, Country Leader for Alexa, Amazon India, said, “At Amazon & Alexa, we consistently innovate on behalf of our customers and building the Amitabh Bachchan celebrity voice experience with one of India’s most iconic voices has been a labor of love. Creating the world’s first bi-lingual celebrity voice required us to invent & re-invent across almost every element of speech science – wake word, speech recognition, neural text-to-speech and more. While we are proud of the many India-first innovations and desi-delighters in this, it’s still Day 1 and we will continue to enrich this experience as science evolves.”
On your Echo devices, you can interact with Alexa and Amit ji in English, Hindi or both. To change the language, go to the device settings on your Alexa app or just say “Alexa, speak in Hindi” to your Echo device. On the Amazon shopping app, Amit ji and Alexa can interact in English only at launch.
