60% growth in data revenue in 2015!
As India is getting the adoption of mobile internet, Aircel has launched ‘Be Online with Aircel’ to encourage its user to experience the benefits of mobile internet. It lets the user to be active and use the pack. The company is planning to drive mobile penetration in the country to another level by providing offers like Free Basic Internet and Unlimited 3G @ Rs. 9 per day.
Aircel introduced ‘1GB for all’ which lets prepaid users to experience the internet of at least 1GB. The validity of the pack will change as per the customer’s usage pattern. This unique offering ensures maximum customer delight and encourages customers to use mobile data more often.
Sunil Kuttam, VP-Marketing, Aircel, said,
[notification type=”notification_info” ]“Aircel is taking lead in the mobile internet space with renewed energy and vigour with its ‘Be Online with Aircel’ initiative. Data consumption by Aircel customers has seen a dramatic rise – our unmatched offerings helped Aircel record 60 % data revenue growth and 65% consumption growth in 2015. In addition, we witnessed 104% growth in 3G revenues and 167% growth in 3G users last year. This initiative has also fueled smartphone adoption in our base, which has grown by 61%. With Aircel’s new, attractive mass campaign that appeals to all to ‘Be Online with Aircel’, we aim to continue driving a much sharper growth this year, which will help us take data to the next level of growth and acceptance in India.”[/notification]
