Campaign by Dell!
Dell has come up with a new collection of exciting offers under a campaign called ‘back to college’ for its college going audience. Through this campaign, “Learn It Share It Make It Happen”, Dell is encouraging college students to explore their creative side.
With this campaign Dell is going to start few online activities and contests like, #CarryYourColour Picture contest. All you need to do is click your picture with your fav color and upload it on Dell social media partners. Also, another hashtag # PackedwithPotential is being used to highlight how the colours are an extension to one’s personality. With this #LearnitShareit campaign, Dell will showcase how technology plays an important role in achieving more. The knowledge gained by daily classes will inspire the students to practically apply and share through this platform.
The 360 degree campaign is aiming the students to connect with the youth, precisely the college students across the country and worldwide on various platforms like twitter and Facebook. Dell is stretching the reach on social media platforms as well, recently they have launched a new Instagram account to increase the social connect with new age audience inspired by the famous “hashtags”. There is another program named as Dell Campassador engagement program has been launched under which Dell has appointed few Students in over 50 colleges across 9 cities. These students will represent Dell in their college campuses making students aware of the dynamic use of personal technology.
Commenting on the launch of the campaign, Ms. Ritu Gupta, Director – Marketing, Consumer & Small Business, Dell India said,
[notification type=”notification_info” ]“The “Learn. Share. Inspire” campaign is driven by the potential of technology to transform the lives of college going students. Students, at this phase in their lives are looking to perfectly balance their academic and social lives, and technology gives them the platform to do this. This Back to College season, our goal is to be present on the platforms that are most familiar to them, be it at their college or where they like to hang out online. Through this campaign we also aim to better equip college students to combine their creativity with technological knowhow, allowing them to not only acquire but to also share and exchange knowledge in an increasingly social age.”[/notification]
So the offer goes like this, students buying a Dell inspiron laptop can avail offers worth Rs.11,298/- (by paying just Rs.1699/-*). Dell is also offering vouchers to be won from Levis or Jabong, powerful, bass-driven sound with Sennheiser earphones, 1 year additional warranty and Dell’s pioneering Secure Laptop Pack consisting of a 1 year license for MacAfee antivirus software and Absolute Lojack (the only solution available in India that can help consumers locate, lock, delete and recover their device).
The Back to College offer is valid on Inspiron notebook purchases (Core i3, i5, i7) made on or between 29th May 2015 and 30th June 2015 across the country from authorized Dell outlets or dell.co.in
Register with valid purchase details at www.dellbacktocollege.com
