Gamers get excited!
PepsiCo India announced Mountain Dew Game Fuel which will will encourage to take challenge heads on, test limits. Mountain Dew brings the biggest stage for gaining championship in India, which aims around 30,000+ participants for thrilling game switching to “Hero Mode On’.
The Dew Arena will be for 9-week gaming championship which lets the best gamer to have profile on the Mountain Dew Game Fuel bottle and addition of INR 10 Lakhs as cash prize. It will happen on 50-city by truck activation. The finale will happen in 25th September 2016. Mountain Dew will be giving an opportunity to win ‘Xbox One’ to consumers everyday.
Vipul Prakash, Vice President, Beverage Category, PepsiCo India said,
[notification type=”notification_info” ]“Innovation is a key driver for Mountain Dew and we have always focused on connecting with consumers in a contextually relevant manner. Mountain Dew Game Fuel is a popular franchise globally and we are excited to add it to our India portfolio. Since gaming in India is gaining exponential popularity across platforms, the Dew Arena has been created to give enthusiasts a change to switch their Hero Mode On and unleash the hero within.”[/notification]
Priyadarshi Mohapatra, Country General Manager, Consumer Channel Group, Microsoft India, said,
[notification type=”notification_info” ]“Gaming, especially Social Gaming, is growing exponentially among Indian audiences. We have consistently received overwhelming response for our Xbox One releases in the country, underlining the expansion of the gaming community in India. We are committed to delivering unmatched and memorable experiences to Indian gamers and our partnership with PepsiCo for Mountain Dew GameFuel is a step in that direction. We are confident that the platform will attract, and appeal to, the growing Indian gaming community.”[/notification]
