Snapdeal coming with fresh look!
Startup companies shifting their focus from Websites to mobile apps however some knows that web traffic is equally important with mobile apps. Snapdeal has refreshed its online look. The users can see the new look as it is live. Both the Website and app has a fresh look. The new look is basically done to give users a refresh look in app and website.
The new look of Snapdeal includes page load 25% reduced, crashes under 1% on mobile apps. Snapdeal offers superior experience for Android, iOS and Desktop users. It focus to create consumer delight with enhanced offerings.
Commenting on the new development, Anand Chandrasekaran, Chief Product Officer at Snapdeal said, “Technology is at the core of Snapdeal’s DNA and our vision is to build a world-class digital commerce platform. We are continuously working to enhance the user experience through our websites and the mobile experiences. The refreshed interface is designed to give our products an uncluttered look, to make navigation easier and create more focus on visual elements that will highlight the over 12 million products.We have incorporated customer feedback which has helped us immensely to design a product that will result in a richer and more personalised shopping experience. Today over 80% of Snapdeal ‘s first time users and 90% of post purchase customers recommend the apps to their family and friends. Going forward, we will continue to further enhance and add new features to give our customers a fantastic shopping experience.”
The app size is reduced to 6MB, enhanced performance on mobile with less crash, and desktop version (Website) loads 25% faster, it is user friendly. This will enable the consumers to make purchases in the first view of the page and reduce the number of steps involved when buying a specific product. With revamped look Snapdeal has revised the traditional red banner in background in favour of more White space and less distraction from ads and colours which focusses on visuals and product information. This makes navigation easier for consumers while going through various shopping categories to discover and choose products conveniently.
Salient features of the new user interface
- Elegant combination of colours, fonts and icons
- Great visual and information hierarchy with relevant animations
- Material design philosophy
Redefined information architecture
- Visual, category specific navigation
- Improved category grouping
- Better access to navigation throughout the journey
- Reduced number of steps to reach the right product
Improved discovery interface
- Separate category and offer discovery
- Dedicated search page with recent searches
- Bookmark favourite categories
- Easy sort and filter actions on top of the page
Intuitive consumer buying journey
- Product information pages designed for easy visual navigation
- All decision making information in single view
- Reimagined checkout process
