UC browser now making Cricket content better!
UC Browser, which is from Alibaba Mobile Business Group has partnered with Twitter and Microsoft Bing to provide a mobile gateway to all things cricket ahead of the all-exciting cricket season through the debut of a revamped UC Cricket. UC Cricket was introduced in 2013 which offers news and cricket match updates. Now it has become better with the content platform and increase in daily visitors. UC Cricket show live score, news, videos, live tweets, photo, stats, previews, commentaries, etc., which is complete package for fans.
UC Browser, Twitter and Bing are aiming to bring digital cricket content reach more. Twitter will provide live, public, and conversational content related to cricket matches on UC Cricket such as trending Tweets of cricketers, and exclusive Twitter-only content from official cricket team accounts such as native videos, Periscopes, Vines, and photos. Microsoft, will provide predictions to upcoming games via Bing Predicts. Last year, 83% of the predictions made by Bing Predicts for the world cup matches were accurate. UC Cricket brings UC Express which is floating widget, and it allows to access cricket immediately and Customizable Notifications gives game start notifications.
Kenny Ye, GM of Global Markets, Alibaba Mobile Business Group said,
[notification type=”notification_info” ]“India has the largest young population in the world, driving the digital media consumption patterns. There is likely to be an overhaul in the way content providers distribute their content across digital platforms as UC Browser adapts itself for such role to meet the expectations of the industry. Our cooperation with Twitter and Bing is going to reshape the digital cricket content landscape, considering the modalities of our cooperation and scale of our combined user base. This partnership is going to offer the right mix of content for all cricket lovers in India ahead of the upcoming cricket season”.[/notification]
Ravichandran Bhaskaran, Head of Business Development, India and South Asia for Twitter said,
[notification type=”notification_info” ]“Twitter is your connection to live culture, so the perfect place to keep up with all the latest from the cricket games, and share your excitement with other fans. Last year, this saw the IND vs PAK World Cup match generated close to 1.7 million Tweets in a single day. The partnership with UCWeb will extend the best Tweets from the most exciting moments of every match by fans, players, and commentators to a larger and new cricket-loving audience throughout the season”.[/notification]
Sundar Srinivasan, GM of Bing Search commented,
[notification type=”notification_info” ]“We are excited to be a part of this unique collaboration with UC Browser that aims to make the user’s cricket experience more exciting and seamless. Through the upcoming cricketing season, Bing will provide consumers data and stats on cricket games. Cricket lovers can also follow Bing Predicts to find out which team is likely to win a particular match. Last year, 83% of the predictions made by Bing Predicts for the world cup matches were accurate, and with the integration with UC Browser, we are excited that many more users will enjoy this unique analytical feature on Bing.”[/notification]
