Western Digital, prominent data infrastructure and storage solutions company, hopes to strengthen its ties with its channel partners spread across the country. The company has introduced an exciting new reward program to help the channel partners grow further and gain a stronger foothold within the customer spectrum of the business. This implies, consolidating key verticals that come through the variety of businesses such as mobile retail, IT, surveillance, and enterprise channel networks.
The newly launched rewards programs include:
SanDisk League of Heroes (SLH): This segment is created to acknowledge and reward the best performing channel partners in the consumer space. The contest is slated to run the entire year of 2020, with each quarter representing a mission to collect the most number of stars. This would consist of rewards, booster rewards, and medallions that would earn unique and exciting prices.
Western Digital Elite Partner Promo: This segment is geared to felicitate the best enterprise SIs and VARs that sells the Western Digital Ultrastar HDDs, SSDs and storage platform. These annualized reward program would quarterly recognize the best performing channel partner with unique prices.
myWD Partner Program: This highly successful rewards program engages with partners within the IT and surveillance equipment spectrum. Under this particular campaign, 6000+ partners will participate under a timebound two-way communication-based reward system to get trained on select WD branded products. This program would offer direct incentives, member exclusive promotions, and marketing tools for increasing brand engagement.
myWD Connect Program: This unique program enables the WD to connect with 5000+ partners to spread the benefits of products on a weekly basis. Moreover, the company also hosts a TechTalk app that allows 1300+ SanDisk brand partners to keep them updated with the latest products and offers provided by the company. This current strategy essentially embodies the company’s channel initiatives aimed at creating a strong brand-distribution relation with real-time communication, impactful training sessions and reward-based schemes.
Mr. Jaganathan Chelliah, Director, Marketing, Western Digital said, “We run one of the strongest and most successful partner programs in the channel today. The key to this is our clarity and a sharp focus on a two-way partnership, and on our mutual success. We continue to reinvent the way that we work with our partners, and it is exciting to see that our efforts are paying off, across our channel partner spectrum.” He further added, “I can confidently say that our channel training and education programs are unparalleled. We are among a handful of organizations that impart training and education through comprehensive tech-based platforms such as our TechTalk, which is an app-based training module for mobile retailers to ensure that they are updated with the latest products and technology to cater to their customers. We are committed to our partners’ growth and success in today’s volatile and dynamic environment.”
