Micromax brings the new series Dual, in which it launched Dual 5. The highlight of the smartphone is the dual 13MP rear Sony Sensor camera, one is monochrome lens for capturing details and other with RGB lens. It has 5.5-inch FHD display with ultra thin bezels. It is powered by an Octa Core Snapdragon 652 processor.
The Dual 5 has 4GB of RAM, and 128GB internal storage. It has fingerprint sensor at the back. It packs with 3200mAh battery which supports Qualcomm Quick Charge 3.0 and can charge 0 to 95% in 45 minutes. The power button also acts panic button. The smartphone has EAL5 for security and is theft proof.
From the very onset, every step and move Micromax has made, is about simplifying the lives and needs of our consumers by bringing seamless smartphone experiences for them through a secure connected eco-system. India is a market where people buy smartphones across price segments, both affordable and premium. We perceive that the trend for dual cameras is bound to grow with camera being an important consideration for consumers when buying a smartphone. With the launch of our Dual series, we are bringing advanced camera technologies to a larger set of consumers. The new smartphones truly manifest our in-depth R&D, design expertise and manufacturing ability. This is a smartphone made for India, by India.
As smartphones become the most important element of consumer landscape in India, our entry into the premium segment aims to further simplify the eco-system with a combination of hardware, software services, digital payments, customer service and more. We aim to increase our ASP by 20% in the year to come with new launches planned in Rs. 10K+, Rs. 15k+ and Rs 20K+ category.
The Micromax Dual 5 will be coming in Gold colour for Rs. 24,999. It will be sold through Flipkart, Micromax Store and offline stores across India from 10th April. The company also promises for Micromax Care App which will provide 24 hour service and has 1 year replacement warranty for the product.
Display: 5.5-inch Full HD AMOLED with 100% NTSC color gamut, Corning Gorilla Glass 3 protection, 1920×1080 pixels
RAM: 4GB LPDDR3
Memory: 128GB internal, expandable with microSD
Camera: Rear 13MP (monochrome) + 13MP (RGB) with dual-tone LED flash, f/1.8 aperture, Sony sensors, 4K video recording/ Front 13MP with f/2.0 aperture, 1.12μm pixel size, soft selfie flash, Sony sensor
OS: Android 6.0 Marshmallow with 360 OS
SIM: Hybrid Dual (nano + nano / micro)
Connectivity: 4G VoLTE, Wi-Fi 802.11 ac (2.4/5 GHz),Bluetooth 4.2, GPS, USB Type C