Program run by WD!
The Western Digital Corporation is an industry-leading developer and manufacturer of storage solutions that enable people to create, manage, experience and preserve digital content. A long-time innovator in the storage industry, the Western Digital Corporation is responding to the changing market needs by providing a full portfolio of compelling, high-quality storage products with effective technology deployment, high efficiency, flexibility and speed.
According to a recent report by Research and Markets, the global video surveillance storage market is anticipated to grow at a Compound Annual Growth Rate (CAGR) of 22.41% to reach USD $18.28 billion by 2020, as enterprises and governments across the world continue to switch from traditional analogue-based solutions to IP technology. Henceforth, the company has announced the myWD™ Certified Surveillance Storage Provider Program which is specifically designed to offer a comprehensive lineup of benefits for the security and surveillance channel network.
The program is a tailor-made initiative that aims to offer training, sales support, value added benefits and incentives to the security and surveillance system integrators, installers, solution and service providers, which may help to enhance their business opportunities and profitability. The Eligible partners will be provided in-depth product training to receive a WD Surveillance Storage Provider Program certificate. In addition, the partners will have access to sales support through a dedicated account manager from Western Digital, exclusive member promotions and regular product updates. To add to it, the partners will also get in-store POS marketing material.
The basic aim of the myWD Certified Surveillance Storage Provider Program is to ensure that the installers and system integrators working in the security & surveillance sector get trained on the latest technologies, get certified and stay updated. The program which is currently being rolled out in India will offer the partners of the company the opportunity to capitalize on the wide-range of WD Purple and WD Purple NV surveillance storage solutions which is engineered for 24/7 always-on, high-definition surveillance systems. With so many new opportunities emerging in the security and surveillance industry, the program is aimed at helping the ever expanding partner base to effectively tap the growing market for video surveillance storage and extend world class products, services and support. Thus, the program is designed to extend to the channel partners the industry-relevant education, sales and marketing support and help them drive their business in this rapidly growing market.
