Content purchase gets easier on Google Play Store!
Google Play content gets easier to purchase for Idea customers. Earlier when an user wants to purchase apps, games, and movies they have to use credit card, debit card or redeem coupon but now Idea gives its user a privilege to do Direct Billing on all apps made on Google Play Store.
Idea is first among all network operators in India to provide carrier billing for digital content using secure gateway. This feature can be evil by Idea customers using post-paid or pre-paid numbers. The subscribers will have ti choose Idea billing option when prompted during the purchase. A convenience charge will be taken by company at final transaction which will be less.
Idea giving this features makes ease to purchase , Google Play will ensure that safety for subscribers account information. Credit card penetration in India is less than 3%, limiting customers’ ability to purchase mobile content and services.
Mr. P. Lakshminarayana, Chief Operating Officer – Corporate, Idea Cellular, said,
[notification type=”notification_info” ]“Idea has been at the forefront of the internet revolution and has built a robust network through an extensive 3G and now 4G rollout. With capabilities to provide wireless broadband services to nearly 880 million Indians, Idea is well poised to take the lead in the way content is served to an increasing army of digital savvy users. This tie up with Google Play creates a vast set of opportunities for Idea subscribers and also builds a secure gateway to the digital world.”[/notification]
Mike Hayes, Director, Business Development, Android & Chrome Partnerships at Google,said,
[notification type=”notification_info” ]“This collaboration with Idea Cellular is the first time Google Play has offered direct carrier billing in India. Like with lower minimal pricing for apps and pre-paid vouchers, we hope to make it easier for people to pay for the content they want on Google Play. And we also hope that this will give a boost to the developer ecosystem in India, helping developers to grow their businesses on Google Play and connecting to Indian customers.”[/notification]
